Who is Keep + Kind?

Keep + Kind is a small, independent business, launched in 2020 after a successful 'Back Her Business' Crowdfunder campaign. The journey began when the founder became increasingly aware of the ever-growing problem of pollution, the impact on our environment, and the urgent climate crisis. Motivated by a desire to live differently and contribute to protecting the planet and its biodiversity, Sam set out to create a site offering sustainable, stylish alternatives to gifting and fast fashion, with a focus on bags, accessories, homeware, and lifestyle products.

We’re lovers of all things colourful, fun, and aesthetically pleasing. Keep + Kind offers a curated selection of bags, accessories, homeware, and lifestyle items, chosen for their style and functionality, featuring vibrant colours, joyful patterns, and environmentally friendly materials. Tactile by nature, we’re passionate about finding brands that use fabrics that are recycled or recyclable, organic, or produced in ways that are as kind to the planet as possible.

We believe sustainability is a journey, not a destination. We don’t exclusively offer plastic-free products; many of our brand partners create items from recycled nylon or taffeta—materials that, by their nature, contain plastic. However, by choosing recycled options, these products offer a more sustainable solution by giving new life to existing materials. We proudly support brands that are actively pursuing a more sustainable future. For us, it’s about progress, not perfection!